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Why is Instagram marketing important?

 Why is Instagram marketing important?

Without wasting time, how can you be sure  it will work for your business? Instagram is undoubtedly one of the most effective social channels, and we are optimistic that marketers who are not yet using Instagram are missing  something important. Whether you are managing social media for a small or large business,  or  using social media to strengthen your brand, integrating Instagram into your marketing process is a must. So why is Instagram good for your business? Here are some reasons why: 

Instagram Marketing 
Instagram marketing is a strategy to amplify your digital marketing content through a specific digital channel.  Instagram has become a leading platform because many realize that  influencer marketing can help you reach a wider audience. 

Why market on Instagram? 
Instagram's biggest advantage over other social media platforms is its visual aspect. So, if you're in the business of designing products or services to a visible end result, Instagram is the perfect source to display this content. 

Illustrations, videos, and images are perfect for this social media platform. However, your marketing strategy will ultimately determine what type of content you publish and how often. So no matter how well it works for every other business, having a strategy in place before jumping into a new social media platform will help you stay focused on your goals and most importantly your audience. 

How important is Instagram marketing? 

How important is Instagram marketing? Instagram has around 1 billion different monthly users, so it's worth marketing on this platform. Not only does this give businesses an additional channel to communicate with their audience, but many businesses are finding success with direct purchases through the platform. So Instagram marketing is essential, and while it may not be perfect for everyone, it's worth considering. 

Features that make Instagram marketing worthwhile 
When developing your Instagram marketing strategy, you should be sure to take advantage of the  Instagram features we'll discuss below. 

Instagram Stories 
Instagram Stories are a source of direct reach to  your audience. They're also a great way to promote your products, with updates like adding stickers, mention accounts, and shoppable tags. Plus, they allow brands to communicate directly with their audience.  IGTV 
IGTV takes Stories to a whole new level by allowing brands to create longer  videos to share with their audience. 

A key part of Instagram is the use of hashtags. Hashtags are denoted by the "#" symbol and are added together to connect users to related posts. For example, take the hashtag #staythepath for Calia's name. When users mention it in their posts, it becomes visible to others using the hashtag, improving the communication ability of  brands and brands with each other.  Benefits of Instagram for Business 

In recent years, Instagram has evolved from a platform for flaunting wealth and success to a healthy platform for business purposes. There are many ways Instagram can have a positive impact on your business. 

Brand Building 
Instagram marketing works wonders for brand awareness. For example, 83% of users admit that this social network helps them discover new products and services. What's more, people are more likely to trust  brands that are featured on Instagram.  74% of users recognize a brand through its Instagram account, and 78% consider it famous. In contrast, brands without an Instagram account are likely to be shunned by potential customers. 

Increased engagement 
One of the best sources of engagement with customers is social networks, which allow you to receive feedback from your audience in the form of likes and comments, engage with engaging content, and inform them about exclusive offers. 

 Instagram is even better for customer engagement compared to other social platforms. Typically, photos on Instagram get 23% more attention than posts on Facebook, even though Facebook has twice as many active users. 

Increased Sales 
We already know that the Instagram user base loves to buy. This buyer demographic is huge, with 11% of social media  in the U.S. being based on Instagram. 

Once businesses understand this characteristic, they can get the most out of the Instagram platform. Instagram offers a number of powerful tools that allow users to shop directly from Instagram. This includes shopping tags, Instagram Stories, ads, and more. For more information, read the full list on the Instagram website. 

Opportunities to expand your audience 
Instagram allows you to precisely define your target audience, thus expanding the reach of your business. The targeting features of the Instagram Ads Manager give you this possibility. You can identify relevant audiences based on demographics, interests, behavior, and more.  Additionally,  Instagram Ads Manager offers powerful retargeting capabilities. Combining targeting and retargeting, you can generate great leads on Instagram  and effectively move them from other channels through your sales funnel. 

You can use Instagram analytics tools to monitor the performance of your ads. For example, you can track reach, cost per purchase,  number of purchases, total campaign spend, conversions, and more. 

In summary, Instagram marketing helps you grow your brand, get closer to your ready-to-buy demographic, and keep them loyal to your business.

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