When it Comes to Mobile, Apps Deliver Consistently Better Than Web
Up until fairly recently, it was easy to believe your web site could do it all. That was when desktop devices were dominant. But that has all changed. In just 5 years, streaming media on mobile and tablet devices has grown from 11% to 51% of the market. Users are flocking to streaming sites, all which offer Apps.
Why Apps? Recent research has shown that over 80% of a mobile users time is spent doing things in Apps. Less than 20% of time is spent using a web browser. What that says is that no matter how good your website is or how much money you have spent on it, your customers are likely to prefer to use an App anyway.
Apps powered by Cloudkey present users with a modern easy to use interface where they can buy and access content in seconds with minimal clicks. User experience is everything. Our Apps also authenticate paying users quickly and present them with a personalized viewing experience – something even the best of membership sites struggle to do.
The Evidence In Favor Of Apps Is Overwhelming
